When brainstorming ideas for this ad, we discovered that we all have a shared experience. When we say something negative about our bodies around our mothers, they are quick to say "No, that's not true" or "Don't talk about yourself like that." Not realizing that they speak to themselves the same way.

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We love our moms and moms everywhere! They are beautiful and deserve to show themselves the same kindness they give to others. Just as our mom's deserve self-love, their daughters deserve to have an example of self-love.

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We chose this setting because most every young girl experiences showing off their outfits to their mom. But more importantly, we chose this setting because negative self-talk often happens because of our clothing. Confidence is easily shaken when we put on an ill-fitting or unflattering piece of clothing, but it shouldn't be. When we 'Wear with Care,' we not only take note of who is listening when we speak about ourselves, but we recognize that we are not how our clothes make us feel.